This is no dream, daydream, or—heaven forbid—nightmare. Our online store has truly been reinvented. Some might say it was about time, and we couldn’t agree more. There’s no better moment than now to do exactly what we’ve done. Our refreshed, unprecedented online store has been built to serve you, your family, acquaintances, and neighbours even better and more comprehensively than before.
A store designed to inspire everyone
Whenever you feel like soaking up inspiration, our Get Inspired section offers memorable content to feed your imagination. For those who crave deeper dives and longer reads, we’ve got plenty of aces up our sleeve—articles that let you explore various topics more thoroughly. And if you haven’t noticed yet, our store is now available in English too. Every product now comes with a calculated carbon footprint, so you can see its climate impact at a glance.
To make choosing products and the right size easier, we’ve enriched product pages with key descriptive words that give you an immediate sense of each garment. To maximize your chances of picking the perfect piece, you can also read product reviews. Reviews are a win-win: they help you make informed choices while giving us valuable insights, ideas, and feedback to make our collection even more epic and polished.
Honest feedback welcome
Is navigating our new store as smooth as coaxing a seagull on a picnic? Or did something leave you scratching your head? We’re listening closely and with open senses to your feedback and suggestions. If a particular topic pops into your mind that you’d like us to expand on, let us know.
Life goes on—and so does our journey
Our refreshed online store is live, the everyday rhythm continues, and the machines at our factory hum along as always. That doesn’t mean the path is always smooth or without obstacles. The important thing is to keep moving forward and enjoy the journey. Our store will continue to evolve, and you can always reach out if something is on your mind.
Our greatest wish is that more and more people who value unique, high-quality Finnish-made clothing discover our store—and, most importantly, find exactly what they’re looking for. It’s a joy and a privilege to make garments for all of you. In Kokkolа, Finland.

